Marketing Automation Specialist

Company: Rice Insurance
Location: Bellingham
Posted on: January 9, 2020

Job Description:

Category: Marketing

Salary: Monthly DOE

Reports To: Owners

Benefits: 401k, PTO, Vacation, Medical

Primary position objectives:

This position requires individuals to be well-versed in developing demand generation opportunities by creating automated marketing campaigns to solicit past and potential clients. This individual must be able to learn and use cloud-based CRM, Marketing, and/or Data Base Systems to systematically send email and video marketing campaigns in support of the company's sales and retention goals. This position will include developing marketing strategies and promotional drip campaigns to increase the company's customer base and overall revenue.

This individual must be self-motivated and able to work independently with little direction or oversight. This position must have outstanding organizational and communication skills, and able to create, format, and deliver reports to management.

Major Responsibilities:

• 
  
• Achieve goals established at annual performance review
  
• Build and execute marketing campaigns across platforms
  
• Follow and refine analytic procedures and reporting standards
  
• Segment and analyze prospect database to target campaigns
  
• Brainstorm and develop marketing strategies and test their success and key metrics
  
• Work in cohesion with CEO and Sales Manager to build marketing campaigns targeted at former and future clients
  
• Create and follow a campaign through its life cycle and complete audits as needed to maintain and report on campaign performance
  
• Manage performance metrics, budget tracking, and reporting across select digital marketing channels
  
• Educate and work with Producers implementing campaigns to achieve desired objectives
  
• Retain current clients through drip campaigns using proactive outreach and communication, consistent follow-up, and providing industry insights or value-added information pertinent to target group
  
  Qualifications:
  
  
  • 
    
  • A bachelor's degree in business or marketing
    
  • Minimum of 1-year experience in sales marketing automation
    
  • Demonstrate strong technical and analytical skills with a proficiency in Microsoft Office Products
    
  • Familiarity with using one or more cloud-based sales/CRM/marketing systems such as Digital Marketing, Email Marketing, Salesforce, Data Base Management & Reporting, Pardot, Merketo or Hubspot
    
  • Detail oriented
    
  • Maintain a high level of professionalism
    
  • Possess a positive attitude and excellent interpersonal skills
    
  • Demonstrate excellent communication skills
    
  • Self-motivated and able to work independently
    
  • Maintain confidentiality of information
    
  • Strong time management skills with the ability to prioritize and meet deadlines
    

Keywords: Rice Insurance, Bellingham , Marketing Automation Specialist, Advertising , Bellingham, Washington