Marketing Director

Company: Anacortes Chamber of Commerce
Location: Anacortes
Posted on: July 28, 2022

Job Description:

Job Purpose

Manage contract for services with the City of Anacortes tourism fund with a focus on bringing visitors to Anacortes by exploring and negotiating advertising opportunities and creating promotional packages. Manage annual chamber and non-chamber produced event advertising using tourism funds and guidelines.

Responsible for high volume website management. Participate on committees with city, county, and state in regards to Tourism. Develop and maintain relationships with travel industry influencers. Research new advertising opportunities and negotiate rates. Expand advertising reach through distribution of press releases, local print/poster, earned media campaigns, and social media.

A primary function involves oversight and operation of the Visitor Information Center (VIC). Inherent in this responsibility is recruitment, scheduling, training, stocking of relevant materials, communications, and daily management.

Occasional frontline customer service, assist in answering phones, and day-to-day office functions to include full administrative duties.

Primary Duties and Responsibilities

City Tourism Fund Management

Apply to City of Anacortes to be recipient of LTAC funds and Capital Requests; Manage other grant opportunities as needed. Ensure timely reimbursement of grant monies.

Prepare an annual presentation that educates city council, chamber board and tourism committee on the effectiveness of our tourism marketing efforts.

Research appropriate advertising venues, negotiate best rate, and prepare compelling ads. Continually measure effectiveness of advertising outlets using Google Analytic Campaigns, SEO, and SEM to maximize and increase return on investment. Work in tandem with the City and Port of Anacortes to execute marketing for the Maritime Strategic Plan.

Produce Experience Anacortes Newsletter including layout, format, expansion of distribution and collaboration with writers and division on annual editorial calendar.

Expand reach of social media ( up to 8 accounts) with coordinated effort.

Represent Anacortes on State and Regional Tourism Boards and Membership Organizations.

Create partnerships with community organizations to produce quality content for Experience Anacortes Brand

Design, write, and distribute Experience Anacortes Brand materials including trifold brochure, magazine, lead generation packets, and written articles for web other outlets.

Manage lead generation program received from various marketing campaigns and coordinate bulk mailings.

Chamber Committees

Tourism committee: Update the Tourism committee with annual goals, provide new campaign ideas, share insights and stats, and provide suggested budget and supporting documents for review before LTAC application.

Marine Trade committee: Work with committee to manage website hosting payments, MailChimp, PayPal and other accounts as needed. Support work on the Marine Trades Directory including overseeing print and mail ad invoices, track payments and send reminders for overdue balances, work with website/directory designer to ensure data is correct.

Retail Trade committee: Assists in creating marketing materials for community sales, events, horse-drawn Trolley Rides, Thanksgiving, Christmas and holiday shopping campaigns as needed.

Events & Communications

Create and execute a marketing plan for each event to ensure chamber major events reach intended target market to maximize participation. Create and distribute press kits; design materials including ads, brochures, and sponsorship packages; manage event websites, ticket sales, and social media.

Assist in the creation of graphics for Luncheon, BAH, Art Walk, Coastal Christmas activities, and other events as needed.

Partner with other event producers to promote visitors to attend.

Bi-Monthly e-Newsletter; assist in writing editorial content with staff input.

Post-event data analysis: Survey attendees and produce reports that include stats for overnight stays, shopping, dining, and overall money spent while visiting Anacortes.

Handle all incoming emails from website.

Visitor Information Center

Apply to City of Anacortes to be a recipient of LTAC funds. Administer and monitor expenditures for the volunteer program against the approved budget. Report quarterly to the City of Anacortes, and ensure timely reimbursement of grant monies.

Develop and implement goals and objectives for the VIC program which reflect the mission of the organization. Track various visitor statistics and develop a comprehensive report to help in the planning of marketing and promotion campaigns for Chamber staff and members.

Conduct ongoing evaluation of the programs and services delivered by the VIC and implement improvements as necessary and assess the need for volunteers to enhance program/service delivery.

Develop, update and produce VIC marketing pieces: Experience Anacortes, Calendar of Events Rack Card, Clubs and Organizations List, Real Estate Listing, Meeting Rooms).

Implement a screening process for potential volunteers according to accepted screening standards and practices. Orient volunteers to increase their understanding of the organization, its members, its services and the roles and responsibilities of VIC volunteers.

Plan and implement formal and informal volunteer recognition activities to recognize the contribution of volunteers to the organization.

Office Administration

Assist other office personnel as needed with mail coding, distribution, and answering the office phone.

Support the development and maintenance of various revenue generating projects including Cap Sante Map, e-Newsletter articles and ads, and the Chamber Directory.

Education

Four year degree in a related field is desired.

Experience

Four to five years marketing and office experience.

Knowledge, Skills and Abilities

Excellent written and verbal communication skills.

Detail oriented with ability to manage multiple tasks simultaneously.

Ability to recruit, motivate and supervise volunteers.

Thorough and proven knowledge of advertising campaign management: including print, radio, internet, and television.

Ability to negotiate best rates and placement.

Able to work with constant interruptions and re-focus.

Forecast web media buys based on prior campaigns.

WordPress and website content management.

Proficiency in the use of computers for

Word processing

Simple accounting/Excel

Database management

Email

Social Media

Google analytics

Word Press

Personal Characteristics

The Marketing Director should demonstrate competence in some or all of the following:

Behave Ethically : Understand ethical behavior and business practices and ensure that own behavior and the behavior of others is consistent with these standards and aligns with the values of the organization.

Build Relationships : Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization.

Communicate Effectively : Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques.

Creativity/Innovation : Develop new and unique ways to improve operations of the Visitor Information Center and to create new opportunities

Focus on Client Needs : Anticipate, understand, and respond to the needs of internal and external clients to meet or exceed their expectations within the organizational parameters.

Foster Teamwork : Work cooperatively and effectively with others to set goals, resolve problem, and make decisions that enhance organizational effectiveness.

Lead: Positively influence others to achieve results that are in the best interest of the organization.

Make Decisions : Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization.

Organize : Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities.

Plan : Determine strategies to move the program forward, set goals, create and implement actions plans, and evaluate the process and results.

Solve Problems : Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem.

Working Conditions

Marketing Director typically works in an office environment but may also be required to perform in non-standard workplaces on occasion. Remote work is available on occasion.

Although unusual, the Marketing Director may be required to work some evenings and weekends.

Must be available to work festivals and special events.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance
Schedule:
8 hour shift
Supplemental Pay:
Bonus pay

Ability to commute/relocate:
Anacortes, WA 98221: Reliably commute or planning to relocate before starting work (Required)

Education:
High school or equivalent (Preferred)

Experience:
Marketing: 3 years (Required)
Website management: 2 years (Required)

Work Location: One location

Keywords: Anacortes Chamber of Commerce, Bellingham , Marketing Director, Advertising , Anacortes, Washington