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Marketing Automation Specialist

Company: Rice Insurance LLC
Location: Bellingham
Posted on: November 23, 2019

Job Description:

Have Marketing Experience And Want To Further Your Career?

Major Responsibilities:

  • Build and execute marketing campaigns across platforms
  • Follow and refine analytic procedures and reporting standards
  • Segment and analyze prospect database to target campaigns
  • Brainstorm and develop marketing strategies and test their success and key metrics
  • Work in cohesion with CEO and Sales Manager to build marketing campaigns targeted at former and future clients
  • Create and follow a campaign through its life cycle and complete audits as needed to maintain and report on campaign performance
  • Manage performance metrics, budget tracking, and reporting across select digital marketing channels
  • Educate and work with Producers implementing campaigns to achieve desired objectives --
  • Retain current clients through drip campaigns using proactive outreach and communication, consistent follow-up, and providing industry insights or value-added information pertinent to target groupQualifications:
    • A bachelor---s degree in business or marketing
    • Minimum of 1-year experience in sales marketing automation
    • Demonstrate strong technical and analytical skills with a proficiency in Microsoft Office Products
    • Familiarity with using one or more cloud-based sales/CRM/marketing systems such as Digital Marketing, Email Marketing, Salesforce, Data Base Management & Reporting, Pardot, Merketo or Hubspot
    • Detail oriented Maintain a high level of professionalism Possess a positive attitude and excellent interpersonal skills
    • Demonstrate excellent communication skills
    • Self-motivated and able to work independently
    • Maintain confidentiality of information
    • Strong time management skills with the ability to prioritize and meet deadlines

      We have an exciting new role for--the right individual--as our Marketing Automation Specialist.--Leverage your proven mastery to learn and use systems and work with staff at all levels of the organization. The ideal candidate will--have experience in--working--with cloud-based CRM, Marketing, and/or Database Systems.--Your strong interpersonal and technical skills will be invaluable as you work with our--leaders to maximize our client outreach in support of the company sales and retention goals. Here's your opportunity to step into a high profile position and interact with all levels of employees as you work to bring them--demand generation opportunities from previous and potential clients. Your ability to work independently and collaboratively, stay organized and prioritize projects and workload will ensure your success in this important new role to our company.--

      Founded in 1946, Rice Insurance is an independently-owned, full service insurance broker located in beautiful Bellingham, Washington. We believe in building long term relationships with our clients and holding our employees to a high level of integrity. At Rice Insurance we believe that offering clients the highest level of service starts with creating a terrific work environment and that---s why we---re looking for only the best and the brightest.

      [Marketing Automation Specialist 2019]

Keywords: Rice Insurance LLC, Bellingham , Marketing Automation Specialist, Advertising , Bellingham, Washington

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