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Digital Advertising Manager

Company: Furhaven Pet Products Inc
Location: Bellingham
Posted on: September 12, 2023

Job Description:

Combine your passion for pets and eCommerce at FurHaven! Established in 2004, FurHaven Pet Products is a leading pet industry manufacturer with widespread distribution through both eCommerce and brick-and-mortar sales channels. We are passionate about, and inspired by our pets, our people, our customers, and the amazing beauty of the Pacific Northwest. Our mission is to provide families with affordable solutions that fit their pets needs, their homes and lifestyles.The Digital Advertising Manager will create, manage, and analyze advertising campaigns on Amazon, Walmart, Chewy, Citrus, Criteo, Google, and other advertising/marketing platforms. A successful Advertising Manager will work with the eCommerce team, Design team, and Content/Production team to launch advertising and marketing campaigns, maximize ROI drive traffic report on campaign results/insights, and ultimately grow FurHavens customer base. The Advertising Manager will report directly to the Advertising Director. Position Responsibilities

  • Build and launch advertising campaigns across multiple platforms, including (But not limited to) Amazon, Walmart, Chewy, Target, Google, Microsoft, Wayfair, etc.
  • Record and report on daily advertising performance across all applicable platforms.
  • Execute tests collect and analyze data identify trends and insights.
  • Achieve maximum ROI in advertising campaigns using data analysis.
  • Audit ads on all platforms, identifying opportunities for optimization.
  • Continually expand and optimize paid keyword discovery.
  • Research and analyze competitor advertising links.Manage marketplace and D2C advertising accounts to ensure an increase in campaign performance and ROI.Create and manage ad copy for applicable marketplace and D2C advertising accounts.Analyze ROI to identify trends and opportunities for future campaigns.Position Requirements
    • Experience with campaign management tools (e.g. Amazon Advertising, Google/Microsoft Ads, Sellics, Pacvue, Kenshoo/Skai, TikTok Ads, Meta Ads, etc.).
    • Highly proficient with spreadsheet software (Microsoft Excel, Google Sheets, etc.).
    • Familiarity with Microsoft Office applications (Outlook, Word, PowerPoint, Teams).
    • Strong attention to detail & self-starter attitude.
    • Experience generating and analyzing campaign management reports.
    • Strong skills in logical reasoning and analysis.Desired Skills
      • Familiarity with Demand Side Platforms (Significant focus on Amazon DSP).
      • Working-level knowledge of performance marketing conversion and online customer acquisition.
      • Familiarity with website analytics tools (e.g Google Analytics Shopify Analytics).
      • Familiarity with A/B and multivariate experiments.Job Type: Full-timePay: $35/hour+ DOEBenefits:Health insurance401KPaid Time OffSchedule:Hybrid Monday to FridayExperience:Office: 1 year (Preferred)Bachelors Degree (Preferred)

Keywords: Furhaven Pet Products Inc, Bellingham , Digital Advertising Manager, Executive , Bellingham, Washington

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